How many stores does the kooples have

With several locations across the U. However, enough is never enough until everyone knows your name, and they are making sure they are on the right track to becoming as famous in the U. The French contemporary brand will be opening their fifth American boutique in Soho on Mercer Street come March 22nd, The brand slowly built their reputation in the U.

The most impressive thing about The Kooples is that they manage to do all this without advertising. They focus their brand on selling a concept aimed at couples, and whatever they are doing it sure seems to be working. The brand reported that between the U. According to Dreyfus, The Kooples is doing even better in the U. By September, the brand is also expected to launch e-commerce in the U. The brand is also expected to open 3 more stores in Canada by , in addition to stores in Miami, Chicago, and Hawaii.

Now they're looking to kick-start a new revolution in the world's fashion cycle by switching from two traditional collections a year to 12 - each of which will remain in store for one month and one month only.

Its vast lobby - a sexy , seriously on-brand vaulted space with a sweeping stone staircase, wrought-iron skylight and deep-pile charcoal carpet - is home to its biannual presentations at Paris Men's Fashion Week. When you are successful you feel you can continue [in the same way], but you need to change always. While the way The Kooples sells its garments might be changing, the covetable core of the brand remains the same: slim, rock-star tailoring the original blocks were designed with Savile Row 's Patrick Grant , dark colours and gothic patterns, all mixed with a hint of streetwear and androgyny.

The key to its success is that while The Kooples has that inherent European sleekness, it's hard to pin down the actual country it's from. It's a vibe that's worked. In less than ten years, it's won fans in cities as far-flung from its Paris hometown as Johannesburg, Sydney, Seoul and Beirut - all of which host at least one of the brand's nearly sleek black-marble stores.

Moreover, its ad campaigns have become instantly recognisable, starring real-life couples from across the world wearing the new season selection with an indication of how long they've been dating underneath. And it's not just in campaigns that The Kooples believes in koopling.

This season the brand is amping up its sports credentials with its first collaboration with Puma: two pared-down, ultra-shiny pairs of trainers , one in black and one in white, with only a metal skull logo on the back to signal The Kooples' involvement.