Tom: Look at you. You're eating Starburst! It's solid, but it's juicy like a liquid! That makes no sense! Joe: Dude, your dog is weird. He loves cats. He hates tennis balls. He pulled a guy into a burning building! All weird! Tom: Don't listen to him Benny!
You're not weird! You're an innovator! Joe: No…he's weird. VO : Starburst. It's a juicy contradiction. It's a contradiction. It's solid, yet juicy like a liquid. Suddenly, we hear someone say, "boring!
That is a contradiction, my friend. Scotch-Korean man: It's not a contest, sir. Zombie: Ah, everything's a contest, sir. Scotch-Korean man: Starburst exists in two separate… Zombie: Ohhhh boring.
Scotch-Korean man: Starburst exists in two… Zombie: You are boring me to death, and I am already dead! You're boring me back to death.
Drivers are angrily honking their horns as they drive around a car that's crawling up the street at five MPH. Cut inside the slow-moving car and see four bank robbers still wearing panty hose over their heads Passenger: This contradiction is gonna get us all busted. Whose idea was it to hire the slow-driving getaway driver? SFX: Police sirens getting closer.
Backseat: Hey let's not start bagging on all contradictions. Try one of these new Sweet Fiesta Starburst. They're solidos, yet jugosos. Regardless of whether or not these starburst commercials truly do represent a real contradiction is irrelevant as you stated. A majority of people will not watch one of these starburst commercials and be outraged that it is not a true contradiction, they will be slightly amused and more likely to remember the commercial and thus the brand.
Even, if the viewer does respond that it is not a true contradiction, they still are remembering the commercial and the brand. I believe the soul purpose of these commercials is to create brand recognition and to entertain. These commercials are certainly memorable and unique. I believe Starburst is effective in reaching the target audiences that the product intends to sell to, The fact that I remember these advertisements fondly and the images are burned into my brain attest to the entertaining nature of these ads.
The fact that people are responding to the technicality of the word contradiction is missing the whole aim of these advertisements. This originality makes these commercials stand out and the commercials make Starburst a household name. The people that are hung up on dictionary definitions must not have a very exciting life.
Like many others, I do not believe that Starburst is doing anything wrong. Yes they may not be politically correct, but many commercials are not. Brands have such a hard time these days grabbing the consumers attention, so they do have to think of different ways to do so. Starburst did just that, they thought creatively, produced something unique, and makes the audience think. Now when people see dogs sticking their heads out the window, there is a better chance that they will remember that commercial, which can then lead them to craving starbursts.
It is something that works, some just need to stop reading so far into it. I think that when it comes to products like Starburst and Coca-Cola that have been around for forever companies have to continue to think of creative commercials that leave a lasting impression on viewers. These recent Starburst commercials were created to be different than previous commercials and to still make an impact on viewers. They want the viewers to see the deeper meaning and to make it known that Starburst is still around to purchase in stores.
I think that the way Starburst is trying to re-invent their marketing strategy to stand out is understandable. I think they made a good point in this article that it is becoming increasingly more difficult for advertising companies to stand out because ads just keep becoming more extreme.
It is simply a technique in order for viewers to remember the commercial, therefore remembering their brand. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Menu Browse. Like this: Like Loading Categories Communication Studies. Next Reframing Our Reality.
Caitlin Ford November 14, at am. Sutton Hack November 14, at pm. Deena Patel November 15, at am. Monica Schult November 15, at pm. Marissa Gallo November 15, at pm. Andrew Novotny November 16, at pm. Dannie Nichols November 18, at pm. Laura Fitzgerald November 19, at am. Marissa McJunkin November 19, at pm. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:.
Email required Address never made public.
0コメント